Join Team Shift Cycling in 2021

Michael OBrien
2 min readOct 24, 2020

Who’s in your peloton?

Are you riding with those who bring out the best in you? Do they challenge you when you need to be challenged? Are they there for you in crisis? Do they love life even when it feels like it’s a constant headwind?

If you answered yes, then awesome-sauce because we have something for you. If you answer no, you can two servings of awesome-sauce because we also have something for you.

We at Shift Cycling would love for you to join us in changing the world one pedal stroke at a time. Because we believe the world is better with more cyclists regardless of where or how fast you pedal.

Some of us race, others ride, and we all love turning the pedals whether we are on the road, in the mountains, on gravel, rippin’ a trail, or suffering in the pain cave on Zwift or Peloton.

We don’t care about where you live, your gender, whom you love, pray to, or your skin color. We don’t care if you belong to other clubs or teams. Our peloton is inclusive — except that we don’t ride with chuckleheads.

Click the link to turn the pedals with us (application deadline is 11/10/20).

https://michaelobrien.typeform.com/to/aJqooDxE

When you join, your $250 membership includes a 2021-edition Eliel custom team jersey and bibs plus Specialized water bottles, ball cap, and P.B.R. tee shirt ($400+ value), as well as discounts to training support, a mojo rippling peloton, access to career advice, and other treats along the way.

The spirit of Shift Cycling is to have fun and make a difference. It’s filled with awesome-sauce athletes who bring more joy to the peloton. You can join us with your friends, and together, we can change the world one pedal stroke by pedal stroke.

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Michael OBrien

Executive Leadership & Team Coach | Husband | Father | TEDx Speaker | Author of SHIFT | #SHIFT | #Cyclist | #pausebreathereflect | www.michaelobrienshift.com